Top Shop

21 Oct

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Since it launched in 1964, Topshop has become a major style authority and one of fashion’s biggest success stories. Exemplifying up-to-the-minute affordable style, its brave and irreverent approach to fashion has made it the number one high street stop for style conscious shoppers and industry insiders alike.

With over 300 stores in the UK and over a 100 in growing international territories, Topshop’s triumph has been all the more remarkable considering its humble beginnings. Now part of the long-standing retail force Arcadia Group, Topshop began in the basement of a department store in the North of England called Peter Robinson.

A year later, the same store allocated Topshop space in the basement of its London branch at Oxford Circus, right in the middle of one of the city’s most famous shopping streets. Less than a decade later Topshop became a stand-alone retailer. In 1994 the brand took over the entire 90, 000 square ft space, and the iconic Topshop flagship store was born. It is still the world’s largest fashion store on the high street, attracting over 200,000 style savvy shoppers each week.
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But it’s Topshop’s individuality that has earned it the reputation as a destination for pioneering British fashion on the high street. A staunch supporter of young British design talent, Topshop has sponsored the globally recognised New Generation scheme since 2002, which has bolstered the careers of fashion heavy-weights such as Alexander McQueen and Matthew Williamson, as well as emerging talents like Christopher Kane, Danielle Scutt and Marios Schwab.

In September 2005 Topshop became the first high street retailer to show on schedule during London Fashion Week when it presented its own acclaimed in-house design collection Unique (created in 2001). Subsequent partnerships with international boutiques as far flung as Tokyo and LA followed.

An early pioneer of high street/ designer collaborations, partnerships with some of history’s most iconic fashion names, including Kate Moss and Celia Birtwell, have further cemented the brand’s reputation as fashion leader and trend setter. These covetable collections are now available beyond the high street thanks to the award winning TOPSHOP.COM, which delivers to countries around the globe. Ease of navigation and a constantly evolving magazine style that mimics the brand’s approach to dressing and fashion now attracts an average of 700,000 unique users per week.

An attitude that is accessible to all and a bold product range has won Topshop a legion of loyal fans and truly placed it on the international style map – and now the profile of the high street legend is set to expand further with more big stores planned, including a flag ship store on Broadway in New York’s Soho.

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